FremantleMedia - the production company behind Idols, The X Factor and the soap opera Neightbour, has done a deal with YouTube.
The agreement will mean that Freemantle will produce TV shows for exclusive use on YouTube.
The two companies will split revenues.
Freemantle already has a partnership with YouTube, which has allowed the video sharing site to shows such as UK hit talent contest "The X Factor" and Australia's "Hole in the Wall".
"Following a period of creative experimentation, FremantleMedia is cementing its relationship with us for content distribution", Patrick Walker, YouTube's director of video partnerships in Europe, the Middle East and Asia told Media Week.
This follows the announcement that MGM is going to show full length movies on YouTube.