Virgin Media has announced that the new Setanta Sports News channel is to launch on November 29th.
The 24-hour channel will be available free-to-air on the Virgin Media platform, and also on satellite, and it will cover, in detail, all relevant sports stories from the UK and abroad, regardless of whether the event is broadcasting on a Setanta channel.
The claim is that Setanta Sports News will have a fresh, straightforward approach with the opinions and input of sports fans at the heart of their programming.
The channel is currently recruiting passionate "fan correspondents" from every sport featured on the channel, including one from every Premier League football club.
These contributors will talk on phone-in debates and react to news stories concerning their clubs or sports.
Kelly Dalglish is confirmed to present a weekly chat show. The programme will discuss all the main sports stories of the day with a panel of high-profile guests, including a fan phone-in element.
Malcolm Wall, CEO of content, Virgin Media, said: "This channel represents a new age for sports fans in this country. We're confident its energy will provide a fresh approach to sports news in the UK and by putting fans at the very heart of the channel, we think it will give us the edge with viewers".