Virgin Media and Virgin Mobile today unveiled their plans for sponsorship of this year's Big Brother programme.
During the run of Big Brother 8 Virgin Mobile customers can enjoy free text time between 9pm and 10pm on Eviction Fridays.
Virginmedia.com are launching Fantasy Big Brother on May 31st and the portal will also feature exclusive updates from some celebrity video columnists and bloggers.
They're also offering an insight to eviction night through an exclusive interview with each housemate as they depart the show, which will be available on Virginmedia.com and Virgin Mobile Bites.
And as if that weren't enough, customers can watch 24 hour live streaming of the show via their Virgin Media broadband connection and also gain access to clips of the show.
Meanwhile Virgin Mobile Bites will be delivering a comprehensive mobile content service throughout the series. This WAP site is available to all Virgin Mobile customers and includes news, interviews, profiles, quiz, chats, downloads and competitions.
The housemates themselves will benefit too. Virgin Mobile are gifting each evictee, runner-up and the eventual winner with a U600 mobile phone from Samsung, the official handset provider.