Virgin Media is to launch an unlimited broadband service that it claims is "far beyond BT". The new high-end broadband service will offer speeds of up to 152Mb.

It has also announced that it will be boosting the existing fibre optic network in order to increase all customers' real-world speeds. It claims this will increase customers' speeds by at least 20Mb, depending on their current service.

The company will write to existing customers to let them know what this mean for them individually, as part of its annual review of prices. Cable bills will increase from February, it says, by an average of 6.7 per cent, so faster broadband speeds is one way to offer value for money as a sweetener.

Home phone talk plans will not be increased.

"We are boosting speeds again and ensuring our customers can get even more value from their Virgin Media subscription," said Tom Mockridge, CEO of Virgin Media since the Liberty Global buyout. "Our top speed will be twice as fast as BT and all the others reliant on their old copper telephony infrastructure as we extend our lead as Britain’s ultrafast broadband provider."

It has also reaffirmed that Netflix will soon be added to its TiVo TV service.