Virgin Media has announced what has to be one of the cheapest mobile phones of all time - the £9.99 VM560.
Manufactured by Alcatel One Touch, the VM560 is a candy bar handset that doens't have any of the hardware or features to worry the iOS or Android brigade, but comes in at a price that is less than some of the apps for those platforms.
The £9.99 price is available with a £10 PAYG top-up and for that you'll be getting 300 texts. You can also surf the web for 50p a day - that'll buy you 50MB.
As for the phone itself, it's not likely to hit any Top 10 lists, but for around the same price as a couple of pints in a West End bar then you can't really afford to be picky.
It's got a 2-megapixel camera, MP3 playback, an FM radio and is Wi-Fi enabled too. It can also handle a microSD up to 8GB. For less than a tenner, we say that's not half bad.
It's out now, available direct from Virgin Media in black chrome. A pink version will land on 19 September.