Virgin Media has announced that its 100Mb fibre optic broadband service is now available to more than 25 per cent of UK households.

The aim of the cable giant is to have the ultrafast service available to 13 million homes by mid-2012, double where it sits right now.

Jon James, executive director of broadband at Virgin Media said: "Virgin Media has consistently led the greatest developments in broadband in the UK and we’re proud to continue this tradition with the roll-out of our 100Mb service"

James also detailed Virgin Media's next big broadband plans - doubling the 100Mb service, which is already 16 times the UK's broadband speed average. "We continue to develop broadband technology with trials for 200Mb taking place across the country and we have deployed a cutting-edge 1.5Gb cable broadband trial in East London," he said.

"Only Virgin Media has the network to drive forward the UK’s digital economy, giving Brits a true world-class digital entertainment service at their fingertips."

Virgin Media's 100Mb service costs from £35. To see if your house is eligible go to