The HD DVD vs Blu-ray format war was predicted to be a battle for hearts and minds, but so far we've seen the war being fought over statistics, percentages and pie charts.

We have received the latest figures HD DVD sales figures from the European HD DVD Promotion Group.

The group has announced that Toshiba has taken a leading share of the European market for standalone high definition players, according to independent pan-European research by GfK.

Following what they describe as a strong period of sales and momentum for the format, HD DVD’s share of the market averaged 74% from January to May 2007.

HD DVD’s standalone player market share from the beginning of 2006 to end May 2007 averaged 71%.

GfK figures also showed that unit sales of Toshiba’s HD-E1 player accelerated by 72% in May, which they hope will indicate strong momentum in the run-up to the crucial second half and Christmas sales period.

Taking a swipe at the Blu-ray stats that are bolstered by the number of PS3's sold, Steve Nickerson, senior vice president, high hefinition media at Warner Bros sates:

"These figures are especially important because the standalone player market is by far the biggest driver of movie sales in the long-term."

"This is simply because those who buy a standalone player are interested solely in buying and watching movies and other video content, whereas those with HD drives built into games consoles are primarily interested in games."