Toshiba and the The Football Association have announced a new partnership that will see Toshiba become the official consumer electronics supplier to the England football team, to and through next year's 2010 FIFA World Cup Finals.

As part of the agreement, Toshiba will supply the England team and The FA with a range of the latest LCD TV, portable DVD and laptop products - apparently in an attempt to help keep the (almost certainly millionaire) players "entertained off the pitch and aiding their pursuit of peak performance".

"2010 is set to be the first time many UK viewers will get to watch the FIFA World Cup in HD and Toshiba will bring this superior experience to life for football fans, at home and for the England squad in South Africa. We are thrilled to get behind the England football team and offer fans a winning experience", said Matt McDowell, the marketing director over at Toshiba UK.