In the States, Sony has unveiled the Vaio NW notebook range that claims to offer "entry-level" pricing for a Blu-ray-equipped laptop.
The Blu-ray side of things is optional - but only adds $80 to the price - so $880 compared to $800 without.
The NW range gets a high-res 15.5-inch widescreen display with Sony's "XBRITE-ECO" LCD tech as well as HDMI out to play the Blu-ray content on your big screen TV.
Specs include a 2.10GHz Intel Core 2 Duo processor, 4GB RAM, a 400GB hard drive, webcam and mic as well as an optional dedicated ATI Mobility Radeon HD 4570 graphics card.
Offering Windows Vista, the notebooks have three USB ports and ExpressCard, SD card and Memory Stick PRO slots.
With a "wavy textured finish", available in three colours - walnut brown, birch white, and rattan silver - and bundled with Sony's media software, the Vaio NW range goes on sale in the States this month from $800.
UPDATE: The NW notebooks will launch in the UK in July - no pricing confirmed.