Having mainly highlighted the more premium TVs during CES earlier this year, it has now unveiled the XG70, XG80, XG81 and XG83 series sets.
The Sony XG70 is the entry-level 4K HDR TV in the range. It comes in 43, 49, 55 and 65-inch sizes and with either a silver or black bezel.
It has smart TV functionality, with apps including Netflix and YouTube, but isn't an Android TV set like the others featured here. It does come with a built-in internet browser and Freeview Play, however.
The XG80, XG81 and XG83 all feature Android TV, so have access to all the TV-specific apps from Google Play. There also have Google Assistant built-in, so you can use them to control your smart home devices, or use the microphone on the included remote control to speak to the voice assistant and bring up information, such as the weather report or your diary, onto the screen.
The XG80 comes in 43, 49, 55, 65 and 75-inches; the XG81 will be available in 43, 49, 55 and 65-inches; while the XG83 will be available in 43 and 49-inches.
In terms of picture quality, all of the sets feature Sony's proprietary 4K X-Reality Pro technology that upscales and sharpens all image sources to 4K, regardless of their original resolutions. They also sport Triluminos displays.
The XG83 also boasts Sony's 4K HDR Processor X1, with super bit mapping HDR technology.
Release dates and prices are yet to be fully revealed, but you can find out more on the Sony website.