(Pocket-lint) - Traditionally, Sony is the brand to hold its press conference at the end of the first day of CES. That's no different for 2020, with the Japanese brand set to show-off its latest kit at the world's largest consumer electronics trade show. 

So what can you expect? Unlike many other manufacturers, Sony holds the conference on its Las Vegas stand's show floor, not in a big hotel ballroom, so it's much more product focused. There's even rumour of a PlayStation 5 teaser, so this could be the big conference to watch. Here's how...

When is the Sony CES 2020 press conference?

Sony's press conference at CES 2020 will be held on Monday 6 January. It kicks off at 5pm local time. Here are the different local times:

  • US West Coast: 17:00 PST
  • US East Coast: 20:00 EST
  • UK: 01:00 GMT (Tuesday 7 January)
  • Europe: 02:00 CET (Tuesday 7 January)

Can I watch the media event online?

You sure can, just head over to Sony's official site where it will be hosting the livestream video. There's also the Vimeo livestream option, if you prefer.

What to expect? Will there be PlayStation?

Unlike other major CES attendees, such as Samsung and LG, Sony rarely announces anything ahead of the show. Which makes its presentation that bit more exciting.

For 2020 we suspect that Sony will follow a similar path to its competition, leading the way in 8K presentation with its latest tellies, but there will be plenty more besides.

And if rumours are anything to go by then this may be the moment we get a tease of the PlayStation 5 proper, looking to build the excitement ahead of the console's launch at the year's end.

For our up-to-date take on CES, take a look at our CES 2020 guide, which houses all the biggest announcements in the one place.

Writing by Mike Lowe.