(Pocket-lint) - Traditionally, Sony is the brand to hold its press conference at the end of the first day of the Consumer Electronics Show (CES). That's no different for 2021 even though the entire event is virtual. The Japanese brand will still show-off its latest gear at the virtual edition of the world's largest consumer electronics trade show. 

So what can you expect? Read on to find out. 

When is the Sony CES 2021 press conference?

Sony's press conference at CES 2021 will be held on Monday 11 January. 

  • US West Coast: 14:00 PT
  • US East Coast: 17:00 ET
  • UK: 22:00 GMT 
  • Europe: 23:00 CET

Can I watch the media event online?

You sure can, just head over to Sony's official site where it will be hosting the livestream video and you can also follow the #SonyCES hashtag. 

What can you expect?

Unlike other major CES attendees, such as Samsung and LG, Sony usually doesn't announce anything ahead of the show. But that isn't the case for the all-digital CES in 2021. Sony has also announced several products including the SRS-RA5000 and RA3000 wireless speakers and Bravia XR TVs with new hardware and Google TV, too. 

The Sony Digital Press Event will feature Sony Chairman, President and CEO Kenichiro Yoshida and top executives from Sony Interactive Entertainment, Sony Pictures Entertainment and Sony Music Entertainment. So expect updates from Sony's work on movies as well as some information on PlayStation 5 - possibly revealing just how successful the new console has been. And we might also hear about more PS5 games

Also take a look at our CES 2021 guide, with all the biggest announcements in one place.

Writing by Dan Grabham and Mike Lowe.