Sony wants to make sure you are keen to show off its new Blu-ray players by making them look like no Blu-ray player you've ever seen before.
Opting for Quartz-styled design rather than just another boring black box, the four new models - the BDP-S1100, BDP-S3100, BDP-S4100 and BDP-S5100 Smart Blu-ray Disc Players - will be available in the UK from February 2013 and pack a number of other features beyond the ability to play Blu-ray discs.
As you would expect, the new Smart Blu-ray Disc Players also support the latest generation of Bravia LCD TVs with support for Triluminous display, as well as promising faster Quick Start Loading.
Built-in Wi-Fi on selected models connects you with an exciting world of online content and services.
Sony has also added a new feature called TV SideView that lets you control your Smart Blu-ray Disc Player from your Android smartphone or tablet, iPhone or iPad via a dedicated app or "hands free" with voice commands.
Pricing for the new Blu-ray players is yet to be confirmed.