Ex-Pussycat Doll and Got to Dance judge Kimberley Wyatt and world famous magician Drummond Money Coutts have been drafted in to help Sony put across the message that its HX8 Bravia edge-lit LED TV offers pictures as good as the real thing.
The set, available in 40, 46 and 55-inch screen sizes, is in stores now and features the Sony Entertainment Network, allowing access to applications for Netflix, BBC iPlayer and a host of other connected TV content providers. Each one has been recognised by the Energy Saving Trust for itsnenergy efficiency.
All of the sizes come with Sony's proprietary picture technologies, X-Reality PRO and Motionflow XR800Hz, and are Full HD 1080p and Full HD 3D models. The monolithic design incorporates a Gorilla Glass front screen. Freeview HD is built-in, as is Wi-Fi, and they start at around £1,199 for the 40-incher.
The HX8 range will soon be joined by stablemates, HX7, EX6 and EX5.
Certainly tasty, we're sure you'll agree.
So's the telly.