Sony has set 12 October for the day that it will officially unveil its Google TV plans the company has confirmed.

Invites for a New York-based event went out to journalists late on Friday night:

"Please join us as Sony introduces the World's First Internet Television", reads the invite.

Although Sony has already shown off the 'World's First Internet Television" tucked away at its stand at IFA in Berlin, the Bravia television has yet to get a more formal launch.

Sir Howard Stringer confirmed at the time that Sony would be launching the television in the States before the year was out.

Of course Samsung, LG, Panasonic, Philips and Toshiba will all be scratching their heads as to how their -internet-ready televisions aren't already just that. Ah, the joys of marketing.

Google has yet to confirm an official date for the launch for its new TV set top box, however have always said that it would officially launch the service in the US in time for the Holidays with a global rollout expected in 2011.

The 12th October ties in with previous Google TV launch date rumours that suggested it would be in the first half of October, maybe even as late as the 17 October.

Pocket-lint will be bringing you all the news as it happens on the big day.

Stay tuned.

Find out how Google TV rates against Apple TV in our Google TV vs Apple TV comparison.