Sony has formed a partnership with RealD, a company that specializes in creating 3D displays. The deal means that Sony will license the stereoscopic RealD format for its BRAVIA tvs and work together producing active and passive 3D eyewear.
Sony's executive deputy president Hiroshi Yoshioka said: "Sony has its proprietary LCD panel driving technology to reproduce full HD 3D images on the screen of new BRAVIA LCD TVs, which will work in sync with new 3D eyewear based on RealD’s technology. We are excited to work with RealD in bringing 3D to the home".
And RealD's CEO, Michael V Lewis, added: "We are thrilled to partner with Sony on 3D eyewear and to integrate support for the RealD Format into Sony BRAVIA LCD TVs and other Sony products. This collaboration enables the distribution of high-quality 3D content to Sony displays through the existing HD infrastructure, a vital element to the widespread adoption of 3D in the home".
Other Sony products will be getting the RealD treatment in time, too. We'll keep you posted of announcements in that field when we get them.