UK broadcaster Sky News has announced it has now begun streaming its TV output live online, 24 hours a day, 7 days a week.

A new, higher bit rate video player at claims to deliver "faster, crisper and more prominent footage on those stories that contain videos".

Sky News, live and as it appears on TV, 24 hours a day is available free online to anyone in the UK or Ireland, without the need to log in.

"With Sky News now available on more platforms than ever – on TV, online, on mobiles, through iPhone and iPod touch apps, at train stations and on planes – there's barely a screen in Britain now where you can't access Sky News", says Julian March, senior executive producer for Sky News online.