Sky has announced the launch of "Never Miss", an online reminder service which sends email notifications to viewers when their favourite movies or TV series will be on.

By registering with the service, viewers can select and track their fave shows or movies months ahead of standard scheduling.

Sky says this means viewers no longer have to rely on electronic programme guides or printed listings magazines to find out when their favourite shows are on TV.

Never Miss is for Sky customers and non customers and works via email notification, although for Sky subscribers with Sky+ or Sky+HD boxes, there's also a link-up that means they can schedule recording direct from their PCs.