Sky has announced that its Sky by broadband service has changed its name to Sky Anytime to prove that you can access it anytime.
Sky is headlining the new service with downloads of episodes of the third series of Lost. The downloads will be available straight after broadcast priced at £2.50 each allowing unlimited viewing on the same computer.
Sky One series such as Stargate, Stargate: Atlantis, Weeds and Long Way Round will also be available for download on a Pay Per View basis, and are currently priced at £1.50.
Like Sky by broadband, the Sky Anytime service is only available to Sky subscribers.
Sky Anytime will also provide a new Sky Box Office service of over 30 premium movies at any time. These will be available at £3.95 each to download. Users will be able to keep them on their computer for up to 7 days with unlimited plays for 48 hours after the first viewing.
“We already know our customers have a significant appetite for movies and sport via broadband, with more than a million downloads since the service launched in January this year”, said Griffin Parry, Sky’s director of broadband and mobile. “Sky Anytime is core to our plan to deliver entertainment on demand across platforms, making it easier for Sky TV customers to enjoy whatever they want, wherever they want.”
The Sky Anytime brand will also be applied to the Sky by Mobile service.