Virgin Media may have just pipped Sky to the 3D post, but the Murdoch-owned giant has seen its cable rival's StreetDance 3D hand and raised it with a veritable 3D full-house.

The official line-up includes an array of content including original programming, sport and movies.

John Cassy, Sky 3D’s channel director said: "Sky 3D will totally change the way entertainment is viewed in homes across the country".

"We see 3D as ‘Event TV’, an opportunity for people to share an incredible visual experience in their home, watching some of the biggest and best television available including; live sport, movies, entertainment and arts programmes". 

"When people gathered round their new television sets to watch the Queens Coronation broadcast in colour, little did they know that in years to come images would eventually be leaping from their television screen with the introduction of 3D".

"The launch of the channel is the just the beginning, 3D has arrived and will change TV forever".

So what exactly has Sky got planned following the 1 October launch. Well, sit tight and we'll tell you:

First up in sport is the Ryder Cup from Celtic Manor, and this will be followed by live Premier League football in October and November, including the Manchester, Merseyside and north London derbies, plus Manchester City v Arsenal and Liverpool v Chelsea.

They'll also be 3D egg-chasing featuring the autumn internationals between England, New Zealand and Australia as well as the David Haye v Audley Harrison farce, sorry, world title fight.

In movies Sky will be kicking off with Ice Age; Dawn of The Dinosaurs and then following this will be Monsters vs Aliens, Coraline, Alice In Wonderland, Bolt, Fly Me To The Moon, Cloudy with A Chance Of Meatballs and My Bloody Valentine.

Sky, like Virgin Media, will also have on-demand movies including; StreetDance UK, Garfield’s Pet Force, Step Up 3 and A Christmas Carol. In January 2011 Sky 3D will exclusively broadcast all three Toy Story films in 3D with Toy Story 3 3D being available pay-per view and Toy Story 1 and 2 at no extra cost.

Programming will include The Prince’s Trust Rock Gala from the Albert Hall, Flying Monsters 3D, which has been written and presented by Sir David Attenborough, 3D Meerkats from the makers of Meerkat Manor, and Bugs, which is narrated by Oscar winning actress Judi Dench.

Overall, this is a pretty bloomin' impressive line-up from Sky and it kind of blows Virgin's announcement out of the water.

Round 1 definitely to Sky then - let's see what the Virgin Media guys come back with.