Sky has continued to roll out its Sky Player offering to even more devices beyond the PC and Xbox 360.

Sky Player, Sky’s online TV service will now be coming to Cello LCD TVs, and 3View's digital and IPTV set-top boxes.
“We will continue to look at opportunities to distribute Sky Player across new platforms, to give consumers even more choice and control over how they access high-quality pay TV content”, said Griff Parry, Sky’s director of on-demand hinting that more was to come.

Sky player is already available via PC, Mac, Windows Media Center, XBox 360 and Fetch TV.

Existing Sky TV customers will be able to access Sky Player content on a bonus basis based on their core Sky DTH and product subscriptions, whilst non-Sky customers will be able to sign up to a choice of TV packages via monthly subscription.