Sky Player, Sky's online TV service is now available via the Windows Media Center programme in Windows 7 offering "a new and innovative way for people in the UK to watch live and on demand TV from Sky on a PC".  

For existing Sky TV customers, Sky Player on Windows 7 offers another way to view their Sky TV, while for non-Sky TV customers, there's the option to view content based on monthly subscription packages.

Sky Player on Windows 7 lets users search for shows using keywords, browse programme galleries or scroll through the on screen guide, works with touchscreen PCs and with any Windows Media Center-enabled remote control.

To promote the launch, Sky and Microsoft are offering non-Sky TV customers 3 months of Sky Player for the price of 2 with any Windows 7 purchase.