Unlike some major rivals, it has been reluctant to adopt third-party assistants in its televisions to date, pushing its own Bixby platform as the best option. However, Samsung's assistant is not as intelligent or expansive as others, with TV use limited.
The manufacturer has admitted that Bixby for TV is very early in development, during its recent developers conference, so the adoption of Google Assistant in the meantime makes perfect sense.
In addition to that announcement, Samsung is expected to promote enhancements to the sound quality of its TVs during CES 2019. We'll let you know if anything else on that subject pops up.
Pocket-lint will be at CES 2019 in Las Vegas reporting back with all the news and first impressions from the show.