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(Pocket-lint) - Samsung will be a force to watch at CES 2021, taking full advantage of the digital trade show with four events over the coming weeks.

Samsung kicked off on 6 January with its first event and has a series of launches across different parts of the company running up to 14 January with Galaxy Unpacked, where we're expecting the new Galaxy S to be revealed.

When is the Samsung CES 2021 press conference?

Samsung has already hosted a couple of events at the all-digital CES. The next is Exynos On and we're expecting this to showcase the hardware that will be heading into the new Galaxy S21 series. It will take place on 12 January at 9am EST. Here are the international times:

  • San Francisco - 06:00 PST
  • New York - 09:00 EST
  • London - 14:00 GMT
  • Berlin - 15:00 CET
  • Mumbai - 19:30 IST
  • Tokyo - 23:00 JST
  • Sydney - 01:00 AEDT, 07 Jan

Can I watch the press event online?

Yes, Samsung usually livestreams its keynotes on YouTube and we have embedded the video above. The company also offers an official CES 2021 mini site or a specific Exynos page here.

What to expect from Samsung at CES 2021

It's going to be a bumper year for Samsung in 2021 and it certainly look like there's going to be a lot announced.

The First Look 2021

Samsung used its first event of CES 2021 to talk about television. There are Neo QLED TVs using a new Mini LED technology, which will be the main flagship TVs for 2021, with lots of smart tech in them. There's an updated version of The Frame which will also work in portait, while the future tech is MicroLED, pitched at the high-end for those wanting the very best, and only coming in 110 and 99-inch sizes to start with.

Better Normal For All

Samsung used its second event to talk about the smarter home. This wasn't a huge launch list of devices, more of an umbrella approach to how homes will get smarter and how Samsung will be involved. However, that doesn't mean there were no announcements. 

Talking about appliances, Samsung focused on its bespoke refridgeration offering, while showcasing the smarts in its JetBot 90 AI+ robot vacuum cleaner. Samsung showed off the SmartThings Pet system, which uses SmartThings sensors and integration to let you monitor your pets when you're away from home, while also looking forward to a future where we're supported by domestic robots.


  • 12 January

There's an Exynos event scheduled for 12 January where Samsung is expected to unveil the Exynos 2100, thought to be powering the new Samsung Galaxy S21 family of devices.

Galaxy Unpacked

  • 14 January

We've talked about Galaxy Unpacked in a separate feature but we're expecting the launch of the Galaxy S21, Galaxy S21+ and Galaxy S21 Ultra at the event.

For all the CES 2021 latest and greatest you can browse our up-to-date feature, which is where we'll be compiling the biggest and best product announcements in more detail.

Writing by Mike Lowe. Editing by Chris Hall. Originally published on 4 January 2017.