(Pocket-lint) - Samsung is holding a virtual event to replace the event it normally holds at the huge IFA tech show in Berlin. 

IFA is Europe's biggest tech show and is still taking place this week, albeit with a hugely reduced capacity and no public access.

This launch isn't focusing on mobile devices, instead there'll be a look at Samsung's TV and AV products as well as home appliances.

When is the Samsung 'Life Unstoppable' event?

The Samsung press conference kicked off at 9am BST and 10am CST on 2 September 2020 - here's the event on YouTube.  

What to expect from the event

Samsung said that Life Unstoppable is a 45-minute "virtual and dynamic journey of Samsung’s newest pioneering technology". The event will cover new launches in mobile, TV and home appliances. 

Last year, Samsung used the equivalent event to announce that HDR10+ would be compatible with 8K, unveiled the Powerstick Jet vacuum and crazy AirDresser. It also trailed the Euro launch of the Galaxy Fold and announced a new Exynos smartphone platform with integrated 5G.

Writing by Dan Grabham.