You've got an App store for your phone, so why not your TV? Well that's the thought, presumably, behind the Samsung App Store for your TV, Blu-ray player and home cinema system.

The electronics' giant has launched Samsung Apps, the first HDTV-based application store where users can download applications from select 2010 Samsung HDTVs, Blu-ray Players and Home Theater systems via the upgraded Internet@TV – Content Service.

Samsung says there will be more "than 20 apps" available by the end of March, with the promise of hundreds more expected by the end of the year. 

Applications can be downloaded and viewed all while watching TV. Premium apps will be available for purchase via the platform’s transactional interface in the second half of 2010. 

It's not just news ticker tapes or weather reports, Samsung says it's even planning on allowing connectivity with Samsung mobile phones citing an example of people able to use the phone as a controller.

"Consumers will be able to play Texas hold ’em poker with friends, where the TV screen shows the table and the phone serves as the controller, while showing cards in your hand like a real poker game".