The Qello Concerts channel officially landed on Roku's Channel Store today, Roku has announced.
Roku, which debuted in 2008, is a series of streaming media devices made by Roku Inc, and it provides over-the-top content from partners in the form of channels. You can add or remove different channels - such as the Qello Concerts channel - from the Roku Channel Store.
The newly-added Qello Concerts channel features the "world’s largest collection" of full-length HD concert films and music docs. There are a multitude of artist concerts available, including Beyoncé, B.B. King, Queen, Nirvana, etc, as well as genres like classic rock, pop, and more.
In order to watch exclusive concerts - such as The Rolling Stones’ Live at the Max or Lady Gaga’s The Monster Ball Tour: Live at Madison Square Garden - you must first purchase an All-Access Pass subscription from Qello for $4.99 month.
Qello, which launched in 2010, is a paid streaming service that licenses a range of content, from long-form concerts and documentaries to behind the scenes footage and interviews, all of which comes from both major and independent music labels. Plus, all videos are in HD.
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Roku said all current-generation Roku devices in the UK, US, and Canada support the Qello Concerts channel. And as a special offer, Roku users new to Qello can try the All-Access Pass free of charge simply by installing and launching the Qello channel and selecting the 7-day free trial.