What better to get the crowds craning their necks to see the goodies on your stand than a 103-inch plasma TV.
Yes - just in time for IFA, which kicks off in Berlin later this week - Panasonic has unveiled the TH-103PZ800.
Obviously the notable feature is its size but the manufacturer has also added more HDMI jacks so you now have four 1080p connections, and these offer Deep Color and x.v.Color support.
Also worth a mention is the 10,000:1 contrast ratio, and VIERA Link compatibility.
This monster is available to order now and will ship first in Japan for ¥5.6 million (around £28,000).
Just keep in mind, you need a very big room and, as it weighs 343kg, fairly robust floors!