Panasonic is the latest company to announced the upcoming availability of it's first Blu-ray Disc player, the DMP-BD10, available this September.

"With the DMP-BD10, Panasonic proves its commitment to providing the best high definition entertainment experience for the home", said Reid Sullivan, vice president, merchandising, Panasonic's entertainment group.

"Our goal is to focus on the total solution for an uncompromised high definition experience. In addition we want to ensure that the consumer experience is as easy as possible, so we've added EZ-Sync HDAVI control function to make it simple to connect and control multiple products, such as a Panasonic Plasma TV, Blu-ray Disc player and receiver. Plus, with the BD10 we respect the legacy content that consumers have in their entertainment libraries, including virtually all DVD and CD formats, as well as video and image formats."

The introduction of the DMP-BD10 is timed to coincide with Panasonic's release of its first 1080p Plasma TVs this fall, which can make full use of Blu-ray's high definition entertainment capabilities.

Pricing in the United States on the DMP-BD10 has not been finalized, but will be less than $1,500. Panasonic also plans to release a high-definition receiver.