Not only does it have The Mandalorian and another Star Wars live-action TV series in the works as exclusives to the service, the company has revealed that blockbuster movie Captain Marvel will also only be available on Disney+.
The film, coming to cinemas in March, will be the first not to appear on other platforms, such as Netflix, after its theatrical release. It won't be the last.
Indeed, it is highly likely that all future Marvel Entertainment and Disney films will become Disney+ exclusives after they finish their cinematic run.
Disney CEO, Bob Iger, explained in an investors call that the company is happy to forgo its licensing revenue (of around £108 million) in order to make Disney+ a success.
He also revealed that all content departments and brands, including Pixar, as well as Lucasfilm and Marvel, are working on shows and films with Disney+ in mind.
The service is only confirmed for the US at present. We are awaiting confirmation on Disney's plans for other countries.