On the heels of Netflix's incoming price hikes, Hulu is announcing a price drop.
There are a handful of really popular streaming services in the US - Hulu included. Cord-cutters originally ditched their cable packages for these services in order to save money, but one can't help but notice that, when you add them all up, they're nearing cable in terms of price. So, when Netflix recently announced it would raise rates, some of you may have felt that unwelcome squeeze.
Thankfully, though, Hulu may save the day. (After all, in the US, if you have Netflix, you likely also have Hulu.) Its latest price change includes a drop in the cost of its basic tier subscription. This announcement is clearly a shot across the bough at Netflix, given its recent US price hike across all its subscription options. But, Hulu is only lowering the price of the basic tier, which features ads.
The cost is going from $8 to $6 a month. If you’re like us and love original Hulu shows like Handmaid’s Tale, or even many of the cable sitcoms and Hollywood productions it offers, then this will be great news. However, if you’re the type of person who goes for the higher-priced tier to avoid abrupt commercial interruptions, then this price change won't mean much to you.
Ad-free Hulu remains at $12. Hulu said the price change for its basic plan will start 26 February for new subscribers, though. Existing subscribers will see the price change take effect on their next billing cycle after 26 February.
Now, it isn't all good news for Hulu fans. Hulu also announced it is raising the price of the Hulu + Live TV to $45, up from $40. This price increase does make sense, however, considering Hulu is constantly adding more channels to its live TV lineup. It's evident the streaming service thinks of live TV as being an integral part of its future, sort of how Netflix is stepping up production of originals.
Let's also remember that Live TV Streaming services are popping up all over the place. There's Sling, Playstation Vue, and YouTube TV, to name a few. All those services start off cheaper than Hulu's Live TV package, but they also offer several optional adds for more money.