LED backlit televisions are said to be due a "bright future", although the two major Korean manufacturers of such products appear to disagree on the topic.

"Going forward, the entire market will shift to LED. LED is the best television technology made available so far", said Sue Shim, Samsung's senior vice president in charge of visual display sales and marketing, at the Reuters Global Technology Summit this week.

"One of our consumer surveys showed 78% of them were willing to pay up to 50% premium".

LG however, seems to disagree: "I doubt the gains in slimness and power consumption will justify such price premiums to the eyes of rational consumers", LG Display CEO Kwon Young-soo is quoted by Reuters as saying. Fight!