LG Electronics has announced its first 32-inch plasma TV, the 32PC5RV, to be launched in Brazil this month with a 27-nation roll out to follow in November, including countries in Europe and America.

LG says this flat panel TV is an affordable solution for buyers looking for plasma TVs in a small size ranges where LCD TVs are dominant.

The 32-inch wide flat panel TV is the apparently the fastest growing segment in the industry, as the large-size market is becoming saturated. LG’s 32PC5RV launches with the claim of being the smallest and slimmest plasma TV available.

"It’s about carving out a new niche for a growing demand", said Simon Kang, president and CEO of LG Electronics Digital Display Company.

"When there is a large flat-panel TV in almost every living room in the high-end market, people start to want a more personal TV set for cozier settings, which has led to the 'second TV' trend. Meanwhile, there is explosive demand for this size of flat panel TV in emerging markets ... Until now, people had previously only been able to buy an LCD TV in this size range. So we are offering a plasma option, which is also easier on the eyes, to provide more choice to consumers."

The 32PC5RV offers a 16:9 aspect ratio screen, a 0.001ms response time, and LG’s SIMPLINK technology but with no other technical info revealed in the official press release, don't expect the rest of the specs to be dazzling.