LG is showing off a gold-rimmed 71-inch plasma TV, which is the most expensive TV in the world in the façade of the company's booth at CeBIT in Hannover, Germany.

The television is just part of the company's stand which also features moving walls consisting of thirty 50-inch plasma TVs and eight 42-inch plasma TVs.

Meanwhile in the realms of what we can afford, the company has announced the launch of a Plasma TV with built-in DVR, terrestrial and satellite DMB phone and Dual-Core Notebook PC.

The Plasma TV with Built-in DVR has the capability of storing up to 40 hours of digital standard-definition programming. It also has continuous automatic recording in 1-hour intervals.

LG also used the show to showcase its wide range of mobile TV Phones: DVB-H, Satellite and Terrestrial DMB Phone. The V9000 features a wide-swing screen so users can watch TV programs for up to 3 hours consecutively and can even record programs for up to 1 hour.

The phone also features a 3D surround sound system, megapixel AF CMOS camera, MP3, TV capture and Bluetooth.

Also launched was the company's 3G Phone (LG-U880 Roberto Cavalli Edition): the handset is 18.2mm thick and features user memory with a 20 MP3 song capacity, buttons on the outside for easy control of the MP3 player function, video calling and a 1.3 megapixel camera.