But, the 65-inch rollable television, that has a screen that unfurls out of a dedicated cabinet, is now in stores in the UK and US. You'd better get saving though as it'll cost you £100,000 or $100,000 respectively.
To be fair, innovation rarely comes cheap and the Signature OLED R is about as innovative as they come.
The 65-inch 4K HDR display can roll up to hide entirely into the cabinet, or be set to peek out a touch for, what LG calls, "Line View".
This enables owners to see important information, such as weather, the time and notifications without having to bring out the entire screen.
When it is in "Full View" mode, it works just like any normal LG OLED TV, with webOS and other brand-specific features.
We saw it in action ourselves, during CES 2019 in Las Vegas and we're suitably impressed. Perhaps not £100K worth of impressed, but it's certainly a talking point.
Interested millionaires can check our the Signature OLED R now on the official site.