TV manufacturers have signed up to introduce a new film-friendly picture mode created by big name directors and the UHD Alliance.
Video processing has been slammed in recent times, with Tom Cruise and the director of Mission: Impossible - Fallout and Top Gun: Maverick, Christopher McQuarrie, tweeting an earnest video explaining why viewers need to turn off any motion or anti-judder settings on their TVs before watching their films.
I’m taking a quick break from filming to tell you the best way to watch Mission: Impossible Fallout (or any movie you love) at home. pic.twitter.com/oW2eTm1IUA— Tom Cruise (@TomCruise) December 4, 2018
The UHD Alliance's Filmmaker Mode takes that idea one step further, adding an simple option to choose on a set when watching a movie. It will automatically apply settings approved by the Alliance and its list of cinema luminaries.
"When Paul Thomas Anderson, Ryan Coogler, Patty Jenkins, Martin Scorsese, and Christopher Nolan reached out to the UHDA about extending the cinematic experience into the living room, we were eager and ideally situated to engage in the conversation," explained UHD Alliance chairman, Michael Zink.
"The Ultra HD TVs from supporting members are capable of delivering a range of viewing options and the addition of Filmmaker Mode for cinematic content, which is based on input from a broad range of preeminent filmmakers, provides a way for consumers to better experience the filmmaker’s vision."
We don't yet know which if all future models from the supporting manufacturers will feature the mode, but we might find out more at IFA 2019 in Berlin, which starts with press-only days and conferences on Wednesday 4 September.