LG has announced ahead of IFA 2104 in Berlin that its two 4K Ultra-HD OLED televisions, the first to be commercialised, will be available for pre-order in South Korea this week. They will soon be available in the UK, Europe and North America too.

As well as feature next-generation pixel resolutions, webOS user interfaces and super flat, vibrant OLED panels, the LG 65EC9700 and LG 77EG9700 models have curved screens prompting LG to call them "game changing".

"LG 4K OLED TV... will change the dynamics of the next generation TV market," said Hyun-hwoi Ha, president and CEO of LG Home Entertainment.

"As the next evolutionary step in display technology, OLED will play a major role in reshaping our industry. I feel confident when I say that 4K OLED is a bona fide game changer."

The LG Display panels feature the firm's proprietary Four-Colour Pixel WRGB technology, which adds a white pixel to the normal red, green and blue ones for extra brightness and colour enhancement. And whenever we've encountered one on Pocket-lint it's easy to see that OLED panels also have class-leading blacks. OLED manufacture, however, is very expensive at present, which might explain the new TVs' prices.

READ: LG 77-inch 4K Ultra HD OLED TV pictures and eyes-on: Stunning

The 65-incher has been quoted to come in at £5,999 when it's released in the UK, the 77-inch model a staggering £19,999. There will no doubt be some that will want to invest in a technology that is undoubtedly future-proofed as much as possible.

LG certainly seems to think so. "OLED TVs are expected to overtake LCD in sales within a few years and no company is better prepared for this than LG," added Mr. Ha.

OLED's benefits are obvious. There is no deterioration in picture quality and issues such as image blurring, distortion and color leakage in curved LED units are simply non-existent on curved OLED TVs.