Google has announced version 2.0 of its Google TV software, bringing a Honeycomb flavoured Android experience to the table.

The key new addition to the Google TV setup is the Android Market, although not all apps are supported for obvious reasons. There is, of course, no GPS or telephony based apps on offer and because your TV isn't a ruddy great touchscreen (if it is, you're lucky) then the majority of touch based apps won't work either. So that's most of them.

But the Big G has promised that "50 developers have seeded the Market with cool and useful apps for the TV" and that it is "excited to see the number of apps grow".

The new version has been given a more simple UI with customisable home screen, designed to be "similar to your Android phone or tablet".

Search has also improved with the addition of "Live TV, Netflix, YouTube, HBO GO, and more" and there's also a new movie search option for 80,000 movies and TV episodes across cable or satellite, Netflix, Amazon, YouTube, and so on. The YouTube app has had a spring (well, autumn) clean as well.

Describing the first version of Google TV as a success would be a downright lie. And whilst it wasn't exactly a car crash fail, it was akin to hitting the curb and going over your handlebars on a push bike. Not pleasant but recoverable.

At least the company realises this though. "The initial version of Google TV wasn’t perfect, but launching it gave us the opportunity to learn," it said. "These are still early days, and we’re working hard to move forward with each update."

Still no word on a UK launch though.

UPDATE: Sony has issued the following:

Sony Electronics today announced a software update to the Google TV platform, which powers the unique entertainment experience found on Sony Internet TV powered by Google TV and the Sony Internet TV Blu-ray Disc™ player. This latest version not only powers existing Google TV features, but also adds the Android Market for apps, which at launch includes hundreds of apps, including many designed and optimized for television. This update will roll out to all connected Sony Internet TV devices by early next week.