Google TV is just around the corner, (6 October in fact), and ahead of the big launch news has emerged that the internet-powered TV service has secured some pretty big agreements that could see the platform becoming the major player in the emerging web-TV market.
Reuters is reporting that NBC Universal's CNBC, Time Warner's HBO and Amazon are all on board, with content partnerships in place.
The report also states that Turner Broadcasting is working on optimising some of its websites, such as those of CNN and the Cartoon Network for specific Google TV browsing.
Amazon will be providing its video on demand service to the platform and, in the States at least, Netflix is also signed up for a bit of VOD action.
"Amazon Video On Demand offers access to over 75,000 titles for rental or purchase, and Netflix will offer the ability to instantly watch unlimited movies and TV shows", read a statement from Mountain View.
Google TV devices will be unveiled first by Logitech at its New York event on 6 October, followed by Sony's efforts 6 days later.
Be sure to check back on Pocket-lint over the coming days for all of the Google TV news.