The next generation battle is heating up even further today with the announcement that Disney will be releasing its movies on the Blu-Ray format rather than Toshiba's HD-DVD format.

There is some hope for Toshiba's HD-DVD format however, as the agreement with Sony was non-exclusive. That won't though be stopping the studio from shipping discs as soon as companies start releasing Blu-Ray DVD players in North America and Japan.

Disney will be the fourth studio to choose Blue-Ray over HD-DVD although in fairness the other three, Sony Corp, Columbia and MGM are all owned by Sony.

Blue-Ray also has wide support amongst the PC manufacturers included HP and is rumoured to be included in Sony's PlayStation 3 when it launches in 2006.