If you've got an HD-ready television, no High Def DVDs and a spare £2700 floating around, then you'll be wanting Denon's new DVD player.
The Denon DVD-A1XVA promises upscaling of all your current DVDs up to 1080p high definition resolution so you can get all the picture enhancements without the need to upgrade your current collection to either Blu-ray or HD-DVD.
Of course you could opt for a model that will cost you a mere £200 but Denon would like us to believe that upscaling a poor picture will merely give you a poor high-def picture.
The A1XVA is the world's only player to fully enhance standard DVD content with Hollywood studio quality HQV Picture Improvement circuitry, before applying the finest 1080p upscaling.
In addition to being what Denon feels is an awesome vision product, the A1XVA is also music player for CD, SACD and DVD-A discs.
Connections include HDMI, DVI, FireWire, DenonLink3, Progressive Component, Composite, S-Video, and RGB SCART.