Following Virgin Media's announcement earlier this that it will be bringing HBO shows to its on-demand customers, BT has announced that it will be offering the same service via its BT Vision service as well.

As with Virgin Media's offering, customers will be able to get on-demand access to shows ranging from The Sopranos to Band of Brothers from May.

BT has also announced that it has signed a content deal with Universal Music. Universal Music videos will be available on an on demand basis through the BT Vision service from 29p per download, with premium concerts priced at £2.99 each.

The deal means BT Vision customers will be able to watch on TV, on an on-demand basis, content from Universal Music’s stable of artists including Scissor Sisters, Snow Patrol, Razorlight, The Fratellis, James Morrison, Take That, Keane, The Feeling, U2, Gwen Stefani and Brit winners The Killers, Amy Winehouse, and Nelly Furtado.

BT has already announced content deals with a range of leading entertainment companies including Channel 4, Disney, Dreamworks, i-concerts, Eagle Rock, BBC Worldwide, Paramount, Warner Music Group, National Geographic Channel, HIT Entertainment, Momentum, Universal, The History Channel, Nelvana, Sony BMG, Viacom and Turner Broadcasting; as well as with independents including Lionsgate, Entertainment Rights plc, NBD Television and Wall to Wall Television.

BT Vision has also announced it will televise Setanta Sports, including its 46 live FA Premier League matches from the 2007/08 season, as well as 242 “near-live” FA Premiership matches.