BT has announced its first content deals for next generation TV via broadband with BBC Worldwide, Paramount and Warner Music Group all signing up to the service.

The agreements bring the launch of BT's TV over broadband service an step closer. Starting Autumn 2006, BT customers will be able to enjoy a range of on-demand film, music and television programming as well as a interactive and communications service through their TV sets without the need for a satellite dish.

Ian Livingston, BT Retail CEO, said: “A partnership between the country's leading communications company and three of the world's leading entertainment groups is great news for consumers in the UK. I'm delighted the BBC Worldwide, Paramount and Warner Group share our vision”.

The agreement with Paramount provides BT with Paramount's blockbuster films in the pay-per-view window as well as an extensive range or older and classic films from the famous Paramount movie archive, all on demand.

The announcement today follows BT recent agreements with Philips to supply the set top box and Microsoft, who will provide Microsoft TV IPTV Edition as the software platform.