Listeners to BBC Radio through Virgin Media TV will be able to view "dynamic" interactive content from later this month.
This kind of interactivity is already available for Freeview viewers, but is being expanded to encompass those who subscribe to Virgin Media's telly offerings.
Listeners can access this content whilst listening to BBC Radio by pressing red on their digital remote.
The content includes: "Now playing" track information, genre-based news, music charts, features, programme listings plus news, sport and weather headlines.
For example, BBC Radio 1 listeners can view the latest entertainment news; BBC Radio 5 Live audiences see live news and sport headlines; and BBC 6 Music fans get "Now playing" track details plus up-to-date 6 Music news and chart info.
For the first time, BBC regional radio will also have an enhanced presence via digital television. Listeners can access local news, the latest event information in their area and regional programme information at the touch of a button.
"This is an important extension for BBCi", said Rahul Chakkara, controller, BBC TV Platforms, "and is part of our strategy to enhance the viewing and listening experience of our audiences. We plan to use on-demand and other capabilities of the platform to make the service rich and visual, transforming the users' experience".