Football fans (soccer for our American readers) will soon be able to send in 3G video messages with their opinions on the crucial England internationals and home games to the BBC's Saturday football show Football Focus and Match of the Day.
The trial called “Your Shout!” will allow users to submit a video call to 62001 and following the on-screen instructions leave their comments on the game.
Once video messages are received, they are immediately sent to the Match of the Day editorial team as emails. Additionally, the system retains the caller's number, enabling them to be contacted for further opinions or quotes.
The best content will broadcast on live TV during and after the matches.
The company behind the software is London based VoxSurf.