The BBC has said that it plans to streamline its website arm into five key areas rather than try and tackle everything and anything on the web.
In a lengthy blog post by the BBC's director of Future Media & Technology, Erik Huggers has outlined that for the next couple of years, at least, the BBC online will be about managing its websites rather than creating new ones.
"In March this year, the BBC announced a new strategy - Putting Quality First", Huggers starts off, before outlining a very sketchy plan of how that will be put into action.
"The service as a whole has sprawled. In striving to stay relevant, we have sometimes not been clear enough about our limits and boundaries. We're getting a better sense of what BBC Online should be for and I believe it's possible to make the service better with less".
The BBC is hoping that by 2013 it will kill over 200 websites (basically cutting the number of sites by half), and therefore around 25 per cent of its costs.
"Today, around 70% of UK homes have broadband and we expect this number to rise to 90% by 2012. So in just two years the internet will have taken its place as the nation's third medium, available in almost as many homes as TV and radio...As a public service media company, it's essential that we move with our audiences, but while we reach 84% of the population on TV and 73% on radio, our online reach lags behind at just 54%".
The answer, Huggers is suggesting, is to create five key areas:
- News, Sport and Weather
- Knowledge and Learning
- Radio and Music
- TV and iPlayer
Anything that doesn't fit into that remit appears to be out.
"Collectively, these new portfolios would combine to create a far more focussed, smaller, higher-quality BBC Online that will serve our audiences well, leave plenty of room for others and double the traffic we send externally by 2013", says the director of Future Media and Technology.
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