Way back in January, at Macworld 2008, 20th Century Fox and Apple announced "iTunes Digital Copy" which gives customers who purchase a Fox DVD a digital copy of the movie for iTunes.

The iTunes Digital Copy can be viewed on a PC or Mac, iPod with video, iPhone or on Apple TV.

Lionsgate followed in March and promised iTunes digital copies with the special edition DVD and Blu-ray releases of Rambo and The Eye.

Well now the first Fox release with the tech is shortly to hit the UK shelves and it's that all time classic Cameron Diaz comedy What Happens In Vegas (hmmmmmm).