Apple has released its Apple TV app for Amazon Fire TV devices.

UPDATE: This has now also launched on Fire TV Cube (2nd Generation) and Fire TV (3rd Generation - pendant design) as well in addition to the previously-announced Fire TV Stick (2nd Gen) and Fire TV Stick 4K.

The app will be available on the Nebula Soundbar Fire TV Edition before the end of the year and will come to the JVC Fire TV Edition Smart 4K Ultra HD HDR LED TV early next year. 

Original story follows below: 

Having already expanded its reach to select Samsung and other branded televisions, plus Roku streaming devices, now those with an Amazon Fire TV Stick can download the application and use it to view content sold or rented through Apple's digital movie and TV store.

It also acts as the portal for Apple's forthcoming subscription streaming service, Apple TV+.

Apple TV+ is taking on Netflix and Amazon Prime Video in offering an all-you-can-eat selection of films and shows. However, unlike its peers, all of the content available will be exclusive to the platform and designated an "Apple Original".

The service costs £4.99/$4.99 per month with any purchase of an Apple product coming with a 12-month subscription thrown in.

Headline shows available include For All Mankind - a science fiction drama that explores an alternative reality where the space race never ended - and See, starring Game of Thrones' Jason Mamoa.

The Apple TV+ experience will be compatible with Alexa on Fire TV devices, with phrases opening Apple Originals without having to click on the app first. Say, "Alexa, open Dickinson", for example, and it will jump straight into that series.

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