The service is pitched as Apple's direct rival to the likes of Netflix, Amazon Prime Video, and Disney+, and presents original programming only - all through the existing Apple TV app that is available on multiple devices.
Here is everything you need to know about Apple TV+, including how much it costs, how it works and what shows it features.
What is Apple TV+?
Apple TV+ is Apple's home for original films and series.
It is available on a monthly subscription and available across several platforms through the latest version of the Apple TV app. Apple TV+ offers ad-free, exclusive content that's been either green-lit or produced in-house by Apple itself.
To help ensure the success of its first foray into original content, Apple partnered with some of the biggest names in Hollywood, such as Steven Spielberg, Oprah Winfrey, JJ Abrams, and even Big Bird.
Where is Apple TV+ available?
Apple TV+ is available in over 100 countries, including the US and UK.
How much does Apple TV+ cost?
You can subscribe to and watch Apple TV+ through the Apple TV app available across multiple devices.
Apple TV+ costs £4.99 / $4.99 per month for a family subscription. However, you can save a bit if you subscribe to Apple One, which bundles other Apple streaming services together at a discount. Interested users can further get a seven-day trial period to Apple TV+ to watch content for free.
Finally, Apple gives anyone who buys a new iPhone, iPad, iPod touch, Mac, or Apple TV one year of Apple TV+ for free.
Apple One bundle
Apple's services bundle for Apple Music, Apple TV+, Apple Arcade, Apple News+, and Fitness+ launched in October 2020. That means you can now subscribe to Apple TV+ through one of three different Apple One bundle tiers: Individual, Family, and Premier.
Apple One's Individual and Family plans are available in over 100 countries and regions, including in the US and UK. The Premier plan also launched, but only in the US, UK, Canada, and Australia.
Here's how much each Apple One tier costs at launch:
- Individual: You get Apple Music, Apple TV+, Apple Arcade, and 50GB of iCloud storage for £14.95/$14.95 per month.
- Family: Up to six members of your family get Apple Music, Apple TV+, and Apple Arcade, and 200GB of iCloud for £14.95/$19.95 per month.
- Premier: Includes all the other benefits, but ups the iCloud storage to 2TB per month and adds subscriptions to the News+ magazine and newspaper service and the newly announced Fitness+ service for £29.95/$29.95 per month.
First-time subscribers can follow these steps to subscribe to Apple One:
- Open the Settings app on your iOS device.
- Go to your name at the top of Settings.
- Select the Subscriptions menu.
- Select Get Apple One.
- Choose the Apple One tier you want.
- Select Start Free trial.
If you already have an Apple subscription, like to Apple TV+, you'll receive a pro-rated refund for any days remaining on your existing subscription(s).
For more details, check out our guide on Apple One.
How do you get Apple TV+ for free?
Any new iPhone, iPad, iPod Touch, Apple TV, or Mac purchased after 10 September 2019 is eligible to activate a one-year free subscription.
- Turn on your Apple device and sign in with your Apple ID.
- Open the Apple TV app. Make sure your device is running the latest version of iOS, iPadOS, tvOS, or macOS.
- Apple said the offer should be presented immediately after launching the app. If not, scroll down in Watch Now until the offer appears.
- Tap "Enjoy 1 Year Free."
- You might be asked to enter your Apple ID password, confirm your billing information, or add a valid payment method.
What devices support Apple TV+?
Apple TV+ is available inside the Apple TV app on iOS/iPadOS devices and Mac. It is also part of the Apple TV set-top-box user interface. It's available on select smart TVs (Samsung, LG and Sony), too, as well as Roku, Amazon Fire TV, Google TV devices and PlayStation and Xbox consoles.
You can subscribe to Apple TV+ and watch it on:
- An iPhone or iPod touch with the latest version of iOS.
- An iPad with the latest version of iPadOS.
- An Apple TV 4K or Apple TV HD with the latest version of tvOS.
- An Apple TV (3rd generation) with the latest Apple TV software update.
- A smart TV, streaming box or games console that supports the Apple TV app.
- A Mac running the latest version of macOS.
- The site tv.apple.com in a Safari, Firefox or Chrome web browser.
Which formats does Apple TV+ support?
You can watch Apple Originals in 4K HDR / Dolby Vision. Most titles also offer Dolby Atmos sound.
Apple Originals shows and films
Apple TV+ launched with just nine Apple Originals available to view, but there are now a lot more and new Apple Originals are added every month so there's a pretty extensive catalogue now. Here are some trailers of the shows available or coming:
The Mosquito Coast
Allie Fox - an inventor and stubborn idealist - uproots his family for a dangerous quest through Mexico to flee the US Government and find safety. It stars Justin Theroux, Melissa George and Logan Polish.
Cherry - played by Tom Holland - drifts from college dropout to army medic in Iraq, anchored by his one true love, Emily - played by Ciara Bravo. When he returns from war with PTSD, his life spirals into drugs and crime as he tries to find his place in the world.
Told through a series of interconnected phone conversations, the Calls series tells the story of a group of strangers who's lives are thrown into disarray in the lead up to an apocalyptic event. It stars Lily Collins, Nick Jonas and Pedro Pascal.
Greyhound is a hotly anticipated World War II movie starring Tom Hanks. Captain Ernest Krause (Hanks) leads an international convoy of 37 ships across the Atlantic to deliver troops and supplies to the Allied forces.
A ghost has moved into the local neighbourhood's bookshop and is releasing fictional characters into the real world. It is up to a gang of four children to return them back to their homes. This kid-friendly drama is from the Sesame Workshop.
For All Mankind
Apple picked up this science fiction space saga developed by Ronald D Moore, best known for the 2004 reboot of Battlestar Galactica. The show explores "what would have happened if the global space race had never ended" and stars several actors, including Joel Kinnaman.
The second of the two kids shows from the Sesame Workshop, Helpsters is a fun, colourful edutainment programme for younger children. Think Sesame Street in 4K and Dolby Vision.
Oprah's Book Club
Oprah Winfrey hosts this interview programme, themed around authors and their books, as part of an extended partnership with Apple. She is also working on two upcoming documentaries. The first is about sexual harassment and has a working title of Toxic Labor, while another is about mental health in collaboration with Prince Harry.
See is an epic world-building drama set in a dystopian future where humankind has been almost wiped out by a virus. Jason Momoa stars in the role of Baba Voss, a warrior, leader and guardian who fathers twins born with a rather special power.
Snoopy in Space
Snoopy and the gang star in an all-new animated adventure.
The Morning Show
Jennifer Aniston, Reese Witherspoon, and Steve Carrell star in a series about what goes on behind the cameras of the various morning shows that millions of Americans wake up to every day.
Servant is a psychological thriller written by Tony Basgallop and produced by M. Night Shyamalan, who is best known for Signs. The first episode of the series has been directed by Shyamalan himself. Apple ordered 10 episodes for the first season, and each one is a half-hour long.
"Amazing Stories" is a sci-fi and horror anthology series created by Steven Spielberg. It's a revival of the 80s show that had the same name.
The Banker is a true story starring Anthony Mackie and Samuel L Jackson as two businessmen who bucked the trend against the racially oppressive establishment in the 1960s, by helping African Americans get a foot on the property ladder.
This is an animated musical comedy series that tells the story of a family of caretakers who live in Central Park. It'll star Josh Gad, Kristen Bell, Stanley Tucci, and Titus Burgess as voice characters.
Home Before Dark
Home Before Dark is a drama series about Hilde Lysiak, a child journalist who publishes a newspaper called the Orange Street News in her hometown of Selinsgrove, Pennsylvania. It stars Brooklynn Prince, Jim Sturgess, Abby Miller, and Kylie Rogers.
Is all Apple's content family-friendly?
Apple is targeting a broad audience. Apple has reportedly stated that it will avoid content with nudity, raw language, and violence.
The company even shelved Vital Signs, an autobiographical show about hip hop artist Dr. Dre, as Apple CEO Tim Cook was said to be "troubled" by its use of guns, sex, and drugs.
What about Apple TV channels?
The Apple TV app also allows you to sign up for third-party services.
This is thanks to an Apple TV Channels feature that is separate from an Apple TV+ subscription. Apple partners with Showtime, HBO, CBS All Access, and others in the US, as well as BFI Player, Starzplay, Arrow TV, and several others in the UK. You can pay extra to access those add-on channels using your iTunes account for all payments and billing.
Want to know more?
Check out our other guide on the Apple TV app here.