The new Apple TV has gone on sale in the UK, allowing fans of iTunes a chance to get the new device hooked up to their TV and start enjoying TV shows and movies on the TV.

The second-gen Apple TV is a quarter of the size of the original device, has just five ports (HDMI, mini-USB, power, optical audio and Ethernet), is Wi-Fi 802.11 connected and comes with a shiny aluminium remote.

All content is available in HD (where possible) and there's no storage issues as everything is streamed.

It's purely rental based with HD movies costing £4.49 and TV shows for just 99c (only in the US at present, unfortunately).

There's also brilliant connectivity with your other iOS devices, whereby you can pick up movies from where you left off, or stream your pictures between your Apple toys.

Yours for £99.

Check out our Apple TV - First Look review and see how the Apple TV fairs against the soon to be released Google TV.