Amazon often discounts its own-branded products, not just during major sales periods, such as Prime Day or Black Friday. And some are certainly too good to miss out on: the discounted Amazon Fire TV Stick with Alexa Voice Remote or Amazon Fire TV with 4K, also with Alexa Voice Remote, for starters.
Normally selling for £69.99, the 4K Fire TV is just £59.99 at present. You get a lot of top class entertainment for your money at that price.
Alternatively, the 1080p Amazon Fire TV Stick offers much of the same entertainment and app prowess for just £30.
- See the Amazon Fire TV with 4K and Alexa Remote on Amazon UK
- See the Amazon Fire TV Stick with Alexa Voice Remote on Amazon UK
The Fire TV and Fire TV Stick serve up a well-stocked mix of streaming TV services like YouTube, Amazon Video, Netflix, BBC iPlayer, Spotify and many more - much of which offering 4K HDR shows and movies on the Fire TV, HD versions on the Stick. Both devices' form factors mean they can tuck away around your TV so you won't even know either is there.
They have advantages over Google's Chromecast because they each sport a menu and a user interface to navigate, so it's simple to understand. They also each come with the Alexa Voice Remote which, yes, will let you use Alexa to search for programmes.
To get the most out of either Fire TV you really need to be an Amazon Prime member, as that gives you access to Amazon Video's free content, where you can access movies and shows, with plenty of quality exclusives, like The Grand Tour and Vikings.